Is it worth it?

It costs money to reach prospects. No matter which advertising mediums you choose, the goal is to reach as many people as possible for the least amount of money. Our message, we hope, will stick in the mind, branding an image like a rancher brands his name into cattle: burned in forever. Marketing gurus teach that being first in the consumer’s mind has advantages. “If ‘ketchup’ makes you think of Heinz instead of Hunts,” goes the argument “it’s because Heinz was first.” They’re right. We’ve all heard it said, “I wish I would have thought of that!” in reference to something new that’s paying financial dividends. Fleet graphic advertising is a lot like that.

Fleet graphic advertising is a fledgling industry. The technology to produce it isn’t very old. That means there are opportunities to be first and to possibly reap the dividends of being first. When lawyers were first permitted to advertise, the ones who jumped at the chance are the ones today spending millions to keep their positions on top. Many of their peers regret not doing the same thing.

Unless your business has all the clients you want, or you’re opposed to more leads, you should consider the benefits of fleet graphic advertising. Consider getting a wrap. It’s a great way to get your business noticed and it’s unlike any other kind of advertising. Colorful, well designed graphics shout loudly who you are and what you do. Pictures can paint those thousand words. It’s why we stare. Properly installed fleet graphics will last for years. The warranty actually exceeds its useful life. It’s a five year product if you want it to be, but advertising the same message for five years might not be practical.

The first step is to determine how long you want to use the graphics and then to divide those months into the price. For example, if you want to keep them for 36 months and it costs $3,600, your monthly cost is $100 per month.

Now that you have a monthly cost you can see how it compares to other advertising options. You really need to do this. After you complete your research I am confident you will answer the question “Is it worth it?” with “yes.” If your competitor isn’t driving all over town with eye-catching, flashy wraps, you should stop reading this and act while there’s still time. This is your chance to be first.

Advertise without uttering a word

If you want to promote your business without uttering a word, why not wrap your vehicle in graphics that will do it for you? What business isn’t looking for more clients or better clients? An unwrapped car is just another car on the road. Unless you’re driving a rare model, like an exotic, no one notices.

On the other hand, if you’re driving a car wrapped with beautiful graphics, everyone notices. Each person that sees your vehicle sees your business name, increasing awareness of who you are and what you do or who your company is and what it does. Next time you’re driving, look at every vehicle and guess how the driver makes a living. That’s clearly a futile exercise. By contrast, there is no question how the driver of a wrapped vehicle earns a living or where he or she works. It’s really as simple as that. Wrapped vehicles get noticed and getting noticed is awareness. How many companies that you’ve never heard of have you done business with?

Setting the Standard for Fleet Advertising

Chances are you have seen a wrapped vehicle driving around town. Chances are even greater that you looked twice and formed a favorable impression of that brand or company. Wrapped vehicles are exciting to see.